Institutions: Bauer

Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico

- http://www.bauer.co.uk/about-bauer

From this quote, we already know that Bauer as a company distribute many magazines in all these areas of which makes it to be very successful because it sells out to a wide audience.
Its first publisher product was Bella. This magazine made a major impact on the women's market. It became market leader as Take a Break magazine was introduced, this appealing to a bigger audience within the women genre. Both magazines contain real life stories and engagement with their buyers, this of which most women seem to like. The magazines usually are sold at a cheap price, the estimate of 78p; this is a great way to interest buyers and maybe would want to make them buy more and more and finally subscribe to the magazines as it is affordable.

A preview of an issue cover of Bella magazine:

Institutions: IPC

IPC Media is known as a leading consumer magazine publisher processed in the UK. Almost two in every three UK women and over 44% of UK men read an IPC magazine. That's almost 26 million UK adult - www.ipcmedia.com

This company has created nearly over 80 magazines, these including:

• What's on TV
• Pick Me Up
• Woman
• Now
• Marie Claire
• In Style
• Woman & Home
• Ideal Home
• Nuts
• Country Life
• Rugby World

These magazines are seen to target to many adults as it is common that the majority have interest in the topics that are discussed within the magazines.
The most well known magazine that it distributes is the NME (National Music Express).

Website: www.nme.com
A preview of one of their magazines:

NME
The NME is the greatest published and contains mainly valued music weekly in the world.
Every week it gives its readers interesting gossip, news, biographies and much more of the very best in up to date music. This magazine includes its very own website that a vast amount of people decide to occupy. It was launched in 1996 and from then it has become a success to promote the music that it considered to be the most taken interest in by its audience.

Institutions: BBC

The ‘BBC’ is an abbreviated for ‘The British Broadcasting Corporation. It is known as the longest established and largest broadcaster in the world. The magazines that this company sell are spread widely in the UK. These magazines consisting of:

• Top of the Pops: www.totpmag.com
  It is the best selling teenager magazine, this of which includes the latest gossip on celebrities that they may desire. Usually being the ‘sexiest’ lads in the genre of pop and also the good looking females; these being the stars on the front cover of the magazine set to take up the middle to portray there image. It also includes fashion advice, beauty tips, cringe pages and many competitions. The magazine is seen to always have a free poster of a celebrity that the buyers may adore, or are influenced by; mostly being a male as the magazine itself targets itself to the female buyers, using colours such as pinks, purples, baby blues, yellows and lime greens (these are seen as feminine colours). Furthermore, the magazine has its very own website where the buyers/subscribers can get in touch and complete competitions, quizzes, and much more to win prizes; this being the latest technology such as a Nintendo DS or even a fashion branded bag.
  

As you can see this front cover of an issue to Top of the Pops has the colours pink and yellow. These are bright, feminine, and positive colours which attract the female buyers as it looks appealing and interesting. The facial expression on Zac Efrons face shows an encouraging side to the magazine, as it may catch the fancy of many female buyers because he is seen to be good looking and a ‘sexy lad’. Most pop magazine like Top of the Pops always has their celebrity’s facial expressions to be smiling; this is because it sets a good attitude towards the magazine and the pop genre. Pop meaning popular suggests that the celebrities on the front cover of the magazines are seen a popular therefore they are deliberately shown to advertise a helpful image to the brand name itself and as their star persona. In addition to this, the text on the cover usually consists of a quote to what the superstar has stated in a particular article within the magazine. ‘How I beat my bullies’, this goes to show that not all celebrities live the good life, however they have the ability to change that because of the support from the media or fan base. The language used on the magazine cover is informal however not in a negative way, it is a focus for the buyer to be well engaged as it uses exclamation marks ‘!’, and question marks ‘?’ to get in touch with the buyer. The coverlines interest the buyer because of this use of punctuation and wants them to read more within the magazine. ‘Steal Leona’s Look!’, this attracts to the female buyer as Leona Lewis is a well known artist of which I believe she is very appealing and influences many females to be like her, this magazine offering the chance for them to become more like her is a great way to promote her as an artist and give a good impression to the magazine company itself, this being the BBC, which already is a success within the media.

• Good Food: www.bbcgoodfood.com
  This magazine targets to the adult buyers as it used formal language and also text on the front covers of many of its issues. It also addresses to the people who like to cook and experiment with food, this magazine offering the latest recipes and healthy tips to food.
  


• Girl Talk: www.bbcgirltalk.com
  Aimed at young teenagers, especially girls. It includes competitions, advice, beauty tips and much more exciting things to do inside. There are many ways that we can suggest that this magazine targets to the young female audience these reasons being:
  1. The pastel like colours, including light violet, bright yellow and sky blue.
  2. The female celebrity (M Cyrus), this of which they might admire or know about.
  3. The love hearts situated around the magazine, this gives it a more feminine touch and feel towards the magazine.
  4. The masthead itself ‘Girl Talk’ this specifically showing it is aimed at girls.

Hip Hop Magazine Conventions

These jpegs contains an analysed hip hop magazine. In this I have discussed the conventions of which a hip hop magazine usually contains and also the characteristics that it holds.

Emo Genre ; Characteristics

Boys:
http://www.theemolife.com/EmoBoys.aspx
- Are normally to be seen as highly attractive to girls, Emo Boys are always in demand and are the subject of many crushes and fantasies.They are usually very emotional, an emo boy is very artistic and express a great deal of his emotions through poetry, music or art. Furthermore, Emo Boys are usually found in large groups of emos and they get along well with each, sharing the same views and opinions. This particular type is extremely easy to spot, they are to be viewed to have a mixture of horn-rimmed glasses, tight clothes and Converse trainers or Doc Martins. The hair is another dominant feature of emos. It is generally jet back with spiked edges and styled carefully in order to hide the features of the face. These include vibrant splashes of color, piercings, dark eye make up and black nail polish. Another favourite possession of an Emo Boy is the tight fitting clothes. This consists of drainpipe jeans, undersize t-shirts, messenger bags and hoodies. These are usually of a black color although occasional splashes of bright colors. An Emo boy is generally tall and skinny, a physique that is needed to pull off the tight clothes.

Girls:
http://www.theemolife.com/EmoGirls.aspx
- The Emo Girl is generally aged between 14 and 25 and is held to have developed from the gothic and punk chicks of the eighties and early nineties. Emo Girls tend to feel most secure with other Emo Girls and Boy as they sense they belong towards each other. The Emo Girl likes all things black but manages to combine a dark appearance with a graceful femininity. Most emo girls decide to be sexually attracted to the Emo boy, as they feel more comfortable with them and their characteristics. Largely uninterested in the cheerleader way of life, they avoid any popular boys to society and will not be seen anywhere near the sports field. Furthermore, Emo girls are extremely dreamy and enjoy indulging in matters of the heart. They are extremely image conscious and generally choose for punk/gothic inspired fashion. Their hair will generally be black or dark brown although, in some cases, extremely light blonde varieties can be found. They are often accused of being anorexic; however in a positive view they are seemed to be slender.

Emo Genre

Emo is a style of rock music, mostly consisting of melodic musicianship and expressive, often confessional lyrics. It originated in the mid-19080’s and was known as emotional hardcore or emo core including the bands ‘Rites of Spring’ and Embrace.

Rites Of Spring are considered at the first emo band from Washington DC, introducing post-hardcore genre of music. Post-hardcore is a music genre that evolved from hardcore punk itself an offshoot of the broader punk rock movement. –Wikepedia. Former Members were of Guy Piccioto, Eddie Janney, Mike Fellows and
Brendan Canty.

The main music banded groups now involving emo like songs are My Chemical Romance and Fall Out Boy; these groups have gained influence from the main Emo band ‘The Cure’, however they merge their own creations to modern emo within their songs and how they portray their image.The following video: The Cure – End Of This World shows these elements that I have just discussed of the characteristics of an emo personality. The lyrics underneath this paragraph show evidence that emo songs have meaningful libretto to do with love and lifestyle. Maybe expressing how they feel towards society. If you read through the lyrics you will notice a sense of escape from love as it states ‘Go if you want to’ and ‘I couldn’t love’, this suggesting that the emo personality doesn’t take much interest in love and kindness, but darkness and hatred.

The Cure - End Of This World


Lyrics
Go if you want to
I never tried to stop you
Know there's a reason
For all of this you're feeling
Love it's not my call
You couldn't ever love me more
You couldn't love me more
You couldn't love

Me I don’t show much
It's far too hard to hide you
See in a moment
I can’t remember how to
Be all you wanted
I couldn't ever love you more
I couldn't love you more
I couldn't love

You want me to cry and play my part
I want you to sigh and fall apart
We want this like everyone else

Stay if you want to
I always wait to hear you
Say there's a last kiss
For all the times you run this
Way, it's not my call
You couldn't ever love me more
You couldn't love me more
You couldn't love

Love me more
Couldnt ever love me more
I couldnt love you more
I couldnt love

You want me to lie not break your heart
I want you to sigh and fall apart
We want this like everyone else

Maybe we didn't understand
It's just the end of the
end of the world
Maybe we didn't understand
Not just a boy and a girl
It's just the end of the world

Me I dont say much
It's far too hard to make you
See in a moment
I can't remember how to
Be all you wanted
I couldnt ever love you more
(x4) I couldn't love you more.

Hip Hop Genre & Characteristics

Hip hop music originated in the 1970’s, block parties in New York City. Block parties usually where a neighbourhood community would get together in a house and entertain themselves with dancing and singing. The culture of hip hop consists of rapping, beatboxing, scratching, graffiti and break dancing, to feel the rhythm of the music created and to carry on promoting it so forth. The large parties, originally outdoors, were thrown by owners of expressing and expensive stereo equipment, which they would share within their community to compete amongst themselves, sharing lyrics and dance moves to each other. Mc’s began speaking over beats that were created as an artist. 'Rappers Delight' by the SugarHill Gang is the first song that was recorded & released by a rap crew, and therefore is considered the first true hip hop release –Wikipedia.

In the lyrics that the Mc’s used to use, were usually a mixture of slang and bad English, this meaning using shortened words and also self created. The culture of hip hop has productively spread across the word, introducing new music and expression to the genre. Early hip hop has often been credited with helping to reduce inner-city gang violence by replacing physical violence with dance and artwork battles to convey youngster’s emotions and feelings towards life. This brought out the positive aspects to their life, to see it a refreshing way by using the sound of Hip Hop. The fans of hip hop started to wear heavy gold jewellery and baggy pants, originated in the 2000. Alternative hip hop really borders itself from a mixture with other genres, it cuts deep through the real meaning of hip hop (this of which I have discussed). It uses lyrics to display their unique concepts. Verbal hip hop is to battle against each other using generally insulting lyrics to self glorify themselves to the audience, this being their evidence for success, and prophecy. Conscious rap is usually to promote knowledge and person discovery within the Mc’s life. Crunk was invented in the 1990s as a sub-genre of southern rap. This consists of high energy and oriented beats usually portrayed by the artist Lil Jon. Southern rap relies on straightforward lyrics usually consisting of slang, to capture their lifestyles of car culture, fashion nightlife and uniqueness.

Grime Genre: Characteristics

(This image has been searched as 'JME' on www.google.co.uk and has been founded on page 1). Name: Jamie Adenuga
Origin: Meridian Walk ; London, Uk
Genre: Grime
Associated Acts: Boy Better Know
Website: www.myspace.com/jmeserious

JME is a grime artist from Tottenham, North London. He used to be part of the grime crew Meridian alongside his brother Skepta, another grime artist however now is focuses more on his solo ambitions also with his new group BBK (Boy Better Know), he is known as the founder of this label which includes big artists such as Wiley and Frisco as well as DJ Maximum. ‘Boy Better Know’ is a catchphrase made by another artist in the grime genre named Big H. JME has come into sight on many grime DVD’s including Practice Hours where Bossman, Big H and JME did a freestyle over the beat to his hit single 'Serious'.
This DVD was supported by
http://www.ukrecordshop.com/item/practice-hours-a-media-gang-production.html.
On this link you will be able to see the trailer to the DVD, giving you an insight to what it is about; this conveying the conventions of a typical grime genre publishing.

'Serious' was JME’s first song to be published on MTV Base and Channel U. Both of these are well known television stations, this therefore helped the song to become a success in sales and hearings. JME himself first displayed on his MySpace his music that he was making, gaining views from his friends and fans.
http://www.youtube.com/watch?v=ygIp3WzvR0U&feature=player_embedded

The clothes that a grime artist would wear is what is usually seen as the representative of a young boy in mainly London (as this is the area of which Grime was originated from) or even Birmingham that has the latest brand wear, this usually embracing the image of having ‘swagger’, this meaning to have an appealing look to others including all the updated clothes wear and having the likeable personality.

England 10 - She Likes To


If you look at this video, it contains all the well known grime artists into one song. This definitely was a big hit for from the entire fan base. All of the artists are males, this of which attracts the female audience as they may admire what they see. However, this is not said that the video is aimed at only females. The male audience of which may desire to be more like the male artists in this video, will be attracted to this video as they would want to view the characteristics that they could then act upon in their daily lives as they have been influenced by what they do. The age audience may be 15+ as this contains different aspects to the video such as sexual preferences however not into a major way. Also, the lyrics suggest to be aimed at this age as they can understand what they are addressing to the audience. The setting is set in a club, this of which most young and old teenagers choose to do to be entertained in their free time. Therefore, they can relate to this and recommend the video within its grime genre.

Grime Genre

Grime is typified by complex 2-step break beats, generally around 140 beats per minute and constructed from "different" sounds. Stylistically, grime takes from many genres including UK Garage, dancehall and hip hop. The lyrics and music combine futuristic electronic elements and dark, guttural bass lines -Wikepedia
Grime is seen as the movement from UK Garage, set into more deeper and darker themes and sounds, this including the convention of a mix between drum'n'bass, a splash of punk and also hip hop. Grime was invented in the inner cities of London, mostly in East London. MajorFm.come was a major promotive institution online station there to support grime music & gave grime its first appreciation to the international market. This genre has been exposed by a number of television stations, these including Channel U, (which is now known as AKA), Logan Sama's show on London station Kiss FM, and also the BBC’s youth oriented radio station 1xtra; these of which most young teenagers enjoy watching as they display maybe similar things that they want to do as a career or sometime in their future.

Dizzee Rascal and Wiley, both members of Roll Deep (Roll Deep are a MOBO Award-nominated London based grime music group). They were established in 2002, by a group of MC’s including Wiley and Dizzee Rascal (who have both since left). Both artists are closely associated with the modernised group, Boy Better Know. Boy Better know is a British grime label within the grime genre. It was created by Jme and Skepta - http://www.boybetterknow.co.uk/
http://www.grimepedia.co.uk is a website of which gives an insight to what grime is as well as information about the different artists, DJs and producers.

Stylistic Origins:
- British Hip Hop
- Uk Garage
- Dancehall
- Drum And Bass
- Dub Step

Cultural Origins:
- Late 1990's-2000
East London in the Uk

Instruments:
- Rapping
- Toasting
- Musical sequencer
- Computer technology

Mainstream Popularity:
Underground with some chart success in the UK/Britain

Fusion Genres:
- Rhythm and Grime
- Electro Grime

RnB Genre: Artist

Artist Name: Trey Songz
Real Name: Tremaine Aldon Neverson
Born: November 28, 1984
Genres: R&B, Hip Hop
Occupation: Singer–Songwriter, Record Producer, Actor
Instruments: Vocals, Keyboards, SamplerVoice types: Tenor ‘of male singing voice and is the highest male voice within the modal register’ –Wikipedia

Trey’s vocal abilities were recognised at the age of 14. He began performing with friends and family when record producer Troy Taylor discovered him during a talent show which then led him a contract with Atlantic Records. He was to move to New Jersey to start his music career.
Trey Songz is a major influence to young males out there who choose to sing, and somehow gain their confidence from listening to his songs. It’s not likely that males will decide to sing as it is thought to be a woman’s role in the music industry. He has been compared to other RnB artists such as Chris Brown, Usher and Ginuwine, 3 extremely known artists who is mostly admired by women from their good looks, voice & personality. In this picture, he is sitting on a beach from the video ‘I need a Girl’; as you can see he does have a girl sitting behind him. It is likely in an RnB video to have women interacting with men and a narrative is based from there. This could also be seen as the male celebrity’s possession, it gives a chance for them to portray themselves as ‘a lady’s man’. The smile that is witnessed in this picture shows a positive aspect to him, as he might be seen as a respectable artist towards his fans therefore he is to pose in an affirmative way. His sunglasses and watch may be of a certain type of branded name, this shows his wealth as many stars love to show off their ‘swag’ this known as effortless portrayment in a quality being. Tattoos are usually seen on RnB males as it is the type of ‘follow fashion’, this meaning that the exposures of most celebrities are all to have a symbolising tattoo to reflect on their persona.

RnB Genre

Rhythm and blues (also known as R&B, R'n'B or RnB) is the name given to a wide-ranging genre of popular music created by African Americans in the late 1940s and early 1950s. When urban, rock and jazz based music with heavy insistent beats were become more popular at them times, this is when RnB was introduced to modernise each genre to become a mix of all. The term had a wide variety of meanings. One of being ‘Rock & Roll’, this stated in the 1960’s, it was used mostly by white groups as it was also referred to having a music style of incorporated electric blues as well as gospel/soul music. Nowadays it is perceived as a contemporary view of soul/funk influenced pop music. Thus one of the reasons why my group and I are using both a Pop and RnB genre for our music video as they have similarities. Some of which I shall discuss within this blog. In the US, it was recognised as "race music", which originally came from within the black community, but was believed offensive in the post-war world. Instruments used frequently within the RnB genre were consisted of piano, one or two guitars, bass, drums, and sax, this reflecting the rhythm and blues viewpoint. In music videos, singers are emotionally engaged with the lyrics, often strongly so, they remain cool, relaxed, and in control, feeling their lyrics in order to make their audience to understand what they would want to lime out. Lyrics seem accepting and the music feels somehow to be expected, to evaluate what I just wrote this connotating the typical RnB flow of music which is portrayed as a combination with elements of soul, funk, dance, and labelled hip hop. The vocal arrangement of RnB usually consists of smooth, lush and calm manner of lyrical content mostly based on love, relationships with a member of the opposite sex, and deep emotions. Uses of hip hop beats are also used within this genre; Hip Hop is another genre within the music industry representing artists who may Mc, Rap or DJ. In addition to this, the culture is to express the reality of human association within each other and to free them from oppression that artists/bands may have had inside the past. Lyrics within the RnB genre seem laid back and the music feels somehow expected to have a certain concept such as talking about love hate relationships.
Nowadays males in the RnB music industry are being perceived as the most listened to gender as they have made a high comeback with their music. Both sexes tend to listen to these as they may relate to one’s relationship status or may give another pleasure.

Pop Genre: Artist

Name: Britney Jean Spears
Born: December 2, 1981
Genres: Pop, Dance Occupations: Singer, dancer, songwriter, actress, author, pianist, director.
Instruments: Vocals, piano.
Voice types: Alto (High).

A deliberate choice of artist to use when analysing the Pop genre. Britney is a highly known pop artist from when her first single ‘Baby One More Time’ was released. She became an international pop culture icon immediately after launching her recording career. Rolling Stone magazine wrote: "One of the most controversial and successful female vocalists of the 21st century”. Spears is a major influence to other pop artists of our day today like Lady Gaga, Little Boots, Taylor Swift & Pixie Lott all of which may follow her roles to the music society. Also, she has a major impact on her fans as her achievements throughout her music career have affected them to follow her traits and want to become more like her. In this picture it is seen as though she interest her audience by her style of clothes, the time of when this image was taken may have made fans to want to duplicate her individuality of dress sense. The hat of which is still in style for summery occasions, in most pop music videos the release time is in the summer as the videos mirror the season, this makes them to be a positive look and the happy theme relates to this also. Britney Spears is smiling in this picture; most people in this particular industry will do so aswell as this details the aspect of being a pop artist (to show pop sensation and portray their living). Her hair style approach would maybe reflect on what young females would want their hair to be like, therefore they would consider to have the same hairstyle as their desired artist/group to make them ‘look alike’.
Britney Spears has always been compared with Christina Aguilera, another identified artist withing the pop genre.

Pop Genre

Pop music is a music genre that developed from the mid-1950s as a softer option to rock 'n' roll and later to rock music. It has a focus on commercial recording, this meaning it is suitable for a wide, popular market often orientated towards a youth market, usually through the medium of relatively short and simple mostly happy but sometimes sad love songs. Furthermore, the pop genre has followed on from Rock however using softer, smoother and calmer techniques in a modernised way. The term ‘pop’ is originally seen as ‘having popular appeal’. I believe that Pop genre emphasises more on its appeal as much music videos introduce attractiveness such as dances, love narratives and other content themes. Its song lyrics usually deal with emotions and talk about love, loss, emotion or dancing. Unlike other popular music genres pop songs are usually written by professional writers and popularized by singers.
It also shows existing trends that such audience may follow in the outer world. I say outer world as being in the music industry can be seen as an individual world of success and purity of living, this of which not everyone gains, most audiences decide to go behind their favourite artist and their traits, as every music video does, Pop videos exaggerate on what is alluring to be/have nowadays and so this effects its audience hugely as it makes them believe they have also achieved that bit of accomplishment that the artists/bands have. Following onto this, Pop artists/bands interest their audience with their vision appeal.