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Monday, 30 November 2009

Institutions: Bauer

Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico
- http://www.bauer.co.uk/about-bauer

From this quote, we already know that Bauer as a company distribute many magazines in all these areas of which makes it to be very successful because it sells out to a wide audience.
Its first publisher product was Bella. This magazine made a major impact on the women's market. It became market leader as Take a Break magazine was introduced, this appealing to a bigger audience within the women genre. Both magazines contain real life stories and engagement with their buyers, this of which most women seem to like. The magazines usually are sold at a cheap price, the estimate of 78p; this is a great way to interest buyers and maybe would want to make them buy more and more and finally subscribe to the magazines as it is affordable.


A preview of an issue cover of Bella magazine:

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