Institutions: BBC

The ‘BBC’ is an abbreviated for ‘The British Broadcasting Corporation. It is known as the longest established and largest broadcaster in the world. The magazines that this company sell are spread widely in the UK. These magazines consisting of:

• Top of the Pops: www.totpmag.com
  It is the best selling teenager magazine, this of which includes the latest gossip on celebrities that they may desire. Usually being the ‘sexiest’ lads in the genre of pop and also the good looking females; these being the stars on the front cover of the magazine set to take up the middle to portray there image. It also includes fashion advice, beauty tips, cringe pages and many competitions. The magazine is seen to always have a free poster of a celebrity that the buyers may adore, or are influenced by; mostly being a male as the magazine itself targets itself to the female buyers, using colours such as pinks, purples, baby blues, yellows and lime greens (these are seen as feminine colours). Furthermore, the magazine has its very own website where the buyers/subscribers can get in touch and complete competitions, quizzes, and much more to win prizes; this being the latest technology such as a Nintendo DS or even a fashion branded bag.
  

As you can see this front cover of an issue to Top of the Pops has the colours pink and yellow. These are bright, feminine, and positive colours which attract the female buyers as it looks appealing and interesting. The facial expression on Zac Efrons face shows an encouraging side to the magazine, as it may catch the fancy of many female buyers because he is seen to be good looking and a ‘sexy lad’. Most pop magazine like Top of the Pops always has their celebrity’s facial expressions to be smiling; this is because it sets a good attitude towards the magazine and the pop genre. Pop meaning popular suggests that the celebrities on the front cover of the magazines are seen a popular therefore they are deliberately shown to advertise a helpful image to the brand name itself and as their star persona. In addition to this, the text on the cover usually consists of a quote to what the superstar has stated in a particular article within the magazine. ‘How I beat my bullies’, this goes to show that not all celebrities live the good life, however they have the ability to change that because of the support from the media or fan base. The language used on the magazine cover is informal however not in a negative way, it is a focus for the buyer to be well engaged as it uses exclamation marks ‘!’, and question marks ‘?’ to get in touch with the buyer. The coverlines interest the buyer because of this use of punctuation and wants them to read more within the magazine. ‘Steal Leona’s Look!’, this attracts to the female buyer as Leona Lewis is a well known artist of which I believe she is very appealing and influences many females to be like her, this magazine offering the chance for them to become more like her is a great way to promote her as an artist and give a good impression to the magazine company itself, this being the BBC, which already is a success within the media.

• Good Food: www.bbcgoodfood.com
  This magazine targets to the adult buyers as it used formal language and also text on the front covers of many of its issues. It also addresses to the people who like to cook and experiment with food, this magazine offering the latest recipes and healthy tips to food.
  


• Girl Talk: www.bbcgirltalk.com
  Aimed at young teenagers, especially girls. It includes competitions, advice, beauty tips and much more exciting things to do inside. There are many ways that we can suggest that this magazine targets to the young female audience these reasons being:
  1. The pastel like colours, including light violet, bright yellow and sky blue.
  2. The female celebrity (M Cyrus), this of which they might admire or know about.
  3. The love hearts situated around the magazine, this gives it a more feminine touch and feel towards the magazine.
  4. The masthead itself ‘Girl Talk’ this specifically showing it is aimed at girls.